Mark Cuban Says Gen Z Is The Real ‘Greatest Generation’ And Boomers Are The Most ‘Frustrating’

Mark Cuban Says Gen Z Is The Real ‘Greatest Generation’ And Boomers Are The Most ‘Frustrating’

Billionaire businessman Mark Cuban doesn’t think much of baby boomers. He has high praise, however, for the “zoomers.”

The Dallas Mavericks owner spoke glowingly of Generation Z—those born between 1995 and 2010—on this week’s episode of Re:Thinking with Adam Grant. When they make decisions, he said on the podcast, they consider all factors, including the effect on their mental health.

“I think that’s beautiful and it’s very analogous to when I started and technology was just happening or the Internet was just happening,” said Cuban, who sold a video portal to Yahoo for billions in the mid-1990s.

In addition, he added, “organizations will have to understand this more and more as we go forward. Not only about how you treat your employees, but also about what your customers expect.”

As for the baby boomers, they will go down in history as the most disappointing generation of all time, from sex, drugs and rock and roll to what we have today,” Cuban said.

Zoomers are often associated with “quiet smoking cessation” and a tendency to favor happiness over productivity – and a career disconnected from their identity.

“Whereas other generations thought their identity started at 9am. and ended at 5 p.m., Gen Z often feels that their identity begins outside of work,” said Jason Dorsey, Gen Z expert and founder of the Center for Generational Dynamics. Luck last month. “This puts less pressure on them to define themselves through their current employment.”

Quiet interruption, said Thrive Works CEO Arianna Huffington Luckit’s Gen Z’s reaction to the burnout culture that dominated their parents’ lives.

In a survey by talent agency Lever earlier this year, 42% of zoomers said they would rather be at a company that gives them a sense of purpose than one that pays them more.

They prioritize flexibility, too, with 66% saying they would change jobs for more control over their work schedule, assuming the salary and job description remain the same, according to Adobe’s survey titled “The Future of Time ».

TikTok is full of videos of zoomers challenging societal values ​​that prioritize productivity over well-being. For them, the pandemic was a defining moment, leading to doubts early in life about forever chasing the next achievement.

The pandemic “is the generation-defining experience for Gen Z and will affect them for the rest of their lives,” says the Center for Generational Dynamics, which has studied zooms extensively. “On the employment front, there is significant government data showing that Gen Z is leaving current jobs, starting new jobs and rethinking career paths and how they work.”

This story was originally featured on Fortune.com

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