LPGA Michelle Wie West Lure New Sponsor for Tour’s Third Richest Event

LPGA Michelle Wie West Lure New Sponsor for Tour’s Third Richest Event

The LPGA continued its growth Friday by introducing a new sponsor-backed event for the first time at a premium course hosted by one of its best-known personalities.

The Mizuho Americas Open will be held from May 29 to June 4, 2023, in the shadow of New York at Liberty National Golf Club in Jersey City, NJ, which has hosted the Presidents Cup and the PGA Tour playoffs. The event represents Mizuho Americas’ first foray into sports sponsorship and has funded a purse of $2.75 million, making the tournament the third richest non-major on the circuit.

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The company has also attached Michelle Wie West, who will host the tournament and become a brand ambassador for the financial institution.

As an added twist, the tournament will be held concurrently with an American Junior Golf Association event, allowing 24 top amateur girls ages 12 to 19 to play alongside LPGA competitors during the Saturday and Sunday rounds. “When I announced my retirement from competitive golf earlier this year, my goal was to continue to live by the LPGA’s mantra of ‘Act Like a Founder’ and leave the game better than I found it,” Wie West, 32 years. , he said in a press release. “We will be able to do just that and influence future generations of the game. I am so proud to host this ground-breaking event and partner with a company that sees the value in supporting women’s golf.”

Mizuho Worldwide, a global financial services company with total assets of $1.67 trillion, has previously sponsored the Tokyo Marathon and the Tokyo Olympics and Paralympics, but this is the first sports tie-up for the Americas division. She partnered with Excel Sports Management, which owns the event, and was attracted to the LPGA, at least in part, by the opportunity to pursue “a purpose-driven partnership that aligns with our shared values ​​of opportunity, equity and advancing the next generation of talent,” Shuji Matsuura, president and CEO of Mizuho Americas, said in the release.

Mizuho isn’t the first to see the appeal of the women’s game. The new tournament will give the LPGA 32 events on the 2023 calendar with a record purse of $93.5 million. That’s up from $68.5 million in 2018. At the same time, television exposure continues to grow, with 10 events appearing on network television this year compared to six a year ago.

“The LPGA is committed to integrating and developing all parts of the women’s golf ecosystem, and this event is perfectly aligned with that goal,” said Mollie Marcoux Samaan, LPGA Commissioner. “From the first time we met with the teams at Mizuho and Liberty National, it was clear how committed they both were to making this a game-changing event for players, staff and fans and more broadly, using the tournament as a platform to proceed. opportunities for girls and women on and off the golf course.’

Part of the LPGA’s success in recent years has come from playing the game’s most popular courses, from St. Andrews, Pebble Beach and Baltusrol to Muirfield, Pinehurst and Congressional. Liberty National adds to the series of high-profile ordinances. She also offers social media views of New York Harbor and the Statue of Liberty, another lady who stands up for something and knows how to get attention.

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